Requirements
Education
- Bachelor of Business Administration (BBA) in Marketing
- Bachelor of Science (BSc) in Computer Science & Engineering
Experience
-
- 1 to 3 years
- The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup, Micro-Credit
Additional Requirements
- Age 20 to 30 years
Required Knowledge & Experience
- Experience: 2–4 years of proven success in Digital Marketing, Social Media Management, or Performance Marketing.
- Industry Background: Prior experience in Fintech, Digital Lending, BNPL, E-commerce, or Smartphone/Consumer Electronics retail is highly preferred.
- Platform Expertise: Deep hands-on knowledge of Meta Business Suite, digital sales funnels, and lead nurturing.
- Design Skills: Practical experience creating marketing collateral via Canva or Adobe Creative Suite.
- Environment: Proven ability to thrive and maintain accuracy in a target-driven, fast-paced startup environment.
Qualifications & Skills
- Education: Bachelor’s degree in Marketing, Business Administration, or a relevant discipline. Professional digital marketing/graphic design certifications are a major plus.
- Communication: Bilingual fluency in Bangla and professional-level proficiency in English (written and verbal).
- Leadership & Execution: Strong ownership mindset with the ability to manage direct reports and cross-functional stakeholders effectively.
- Analytical Skills: Data-driven mindset with proficiency in MS Excel/Google Sheets to track ROI and campaign engagement metrics.
Responsibilities & Context
Sahaj Mobile is seeking a proactive, performance-driven Senior Executive – Digital Marketing to accelerate digital customer acquisition, online sales, and brand engagement. In this role, you will drive high-converting digital campaigns, oversee social media operations, and directly manage a Telesales Digital Marketing Coordinator to maximize lead conversion.
The ideal candidate possesses a strategic yet hands-on approach to digital sales, excellent cross-functional coordination skills, and a proven track record in fast-paced sectors like Fintech, E-commerce, or Consumer Electronics.
Key Responsibilities
- Campaign & Lead Management: Plan, execute, and optimize conversion-focused Meta (Facebook/Instagram) campaigns to meet monthly lead generation and online sales targets.
- Team Leadership: Supervise and guide the Telesales Digital Marketing Coordinator to ensure seamless lead handovers, rapid response times, and high conversion rates.
- Content & Creative Oversight: Design and produce engaging promotional assets using Canva, Adobe Illustrator, or similar tools to boost organic reach and brand visibility.
- Stakeholder Coordination: Sync with retail shops, field sales, and credit verification teams to align product pricing, stock availability, and EMI promotions.
- Performance Tracking: Monitor daily social media KPIs, customer engagement trends, and telesales performance; prepare actionable weekly/monthly reports for management.
- Market Intelligence: Analyze competitor movements and evolving digital consumer behavior in Bangladesh to iterate and improve campaign performance.
Preferred Industry Niches
- Fintech / Digital Nano-Credit / BNPL Platforms
- E-commerce & Smart Retail
- Telecom-Fintech Ventures
Skills & Expertise
Workplace
Work at office
Employment Status
Full Time
Job Location
Dhaka